Tel 020 3326 1255
Communications and Engagement Officer
Salary: £28,000 pro rata (£16,800 for 3 days a week OR £22,400 for 4 days a week)
Contract terms: Permanent
Hours of work: Part-time, either 21 hours over 3 days a week or 28 hours over 4 days a week
Please identify preference of 3 or 4 days a week when applying
Core hours are 9am-5pm
Some flexibility is necessary around working hours
Occasional evening and weekend work will be required
Benefits: 25 days’ pro rata annual leave plus bank holidays
Location: Office based at the Kingston Quaker Centre with travel throughout the London Borough of Kingston
Reports to: Chief Officer
Are you passionate about improving health and care services for Kingston’s residents? Are you a skilled communications and marketing professional dedicated to ensuring everyone’s voices are heard? Do you have experience of managing volunteers?
Healthwatch Kingston upon Thames is an independent health and social care champion for local people. We work to understand the needs, experiences and concerns of people who use health and social care services and to speak on their behalf. We focus on ensuring that everyone in Kingston can get the support they need to live well. We also help people find the information they need about health and social care services in Kingston.
We are seeking a Communications and Engagement Officer to develop and maintain the external profile of Healthwatch Kingston.
As an experienced communications and marketing professional, you will lead on successfully engaging residents and other stakeholders in Kingston (and further afield) in the work of Healthwatch Kingston.
You will need to understand how to communicate with and reach specific segments of our potential audience. You will be responsible for raising the profile of the charity through campaigns across a wide variety of platforms, developing informative and effective content as well as drawing on strategic knowledge of various media platforms and branding principles.
Working with our Projects and Outreach Officers, you will have plenty of opportunity for face to face contact with people to raise awareness of our role and gather direct feedback about health and care service experiences.
This position also requires excellent interpersonal skills and the ability to:
- Network efficiently, build trust and develop relationships with a diverse range of partners including community residents, service users and service providers
- Market and raise the profile of Healthwatch Kingston as the people’s champion in health and social care via social media, engagement events, outreach activities, and publication of newsletters
- Critically analyse where and how people want to engage with Healthwatch Kingston
- Promoting understanding about the collection and processing of personal data in line with General Data Protection Regulation to support Healthwatch stakeholder communications and community research.
The Communications and Engagement Officer will maintain and develop the external profile of Healthwatch Kingston among Kingston residents and develop the communications links with and between our wider partners.
- Developing a network of strong relationships with local people and community groups to support timely information sharing on matters of local significance
- Networking with decision-makers and other stakeholders including Communications and Engagement Officers within the NHS, the Council and other organisations
- Liaising with Healthwatch England and the South West London Health and Care Partnership to support national/regional/local communications and promotional activities as part of the Healthwatch network
- Developing local brand principles, using Healthwatch England guidance. Ensuring staff are familiar with branding guidelines and principles, training new staff and volunteers as appropriate
- Designing and editing published reports including leading on the production of the annual report
- Producing regular newsletters for local people and key partners
- Procuring branded promotional materials to support outreach and engagement campaigns.
- Producing publicity and promotion materials for Healthwatch Kingston’s events and engagement activities and other external publications and events.
- Identifying external media opportunities to promote Healthwatch Kingston and work with the Chief Officer to secure external coverage of the organisation’s key activities, projects and messages
- Working closely with the Chair and Chief Officer to respond appropriately to media enquiries, sometimes out of hours as arranged with the Chief Officer.
Digital communications and social media:
- Planning, designing and implementing Healthwatch Kingston’s social media activity and managing the organisation’s Facebook, Twitter and other digital project related activity such as Youth Out Loud! and Time to Change Kingston
- Developing and maintaining our organisation’s website, editing content and leading in the organisation’s efforts to ensure the quality of content posted online is accurate and professional
- In conjunction with the staff team, ensuring the website is up to date and providing useful and accurate information for Kingston’s stakeholders and others as appropriate.
- With the staff team, plan and deliver a year-round programme of Healthwatch engagement events and outreach activities for Kingston, that augment NHS campaigns being coordinated by Communications and Engagement teams across South West London
- With the staff team, recruit, train and support a small team of volunteers to support the outreach programme.
Monitoring impact and recording insight:
- With the Chief Officer, collating and analysing the findings of our work and to maximise local insight to support Healthwatch Kingston’s influencing agenda with commissioners, policy planners and providers
- Monitoring web analytics and lead in developing strategies for increasing traffic to various parts of the site as well as professional Search Engine Optimisation.
- Working as part of the wider team in an active community centre, you will be involved in a wide range of tasks and work with diverse community groups, including attending meetings and events and preparing meeting papers as agreed with the Chief Officer
- Safeguarding is everyone's responsibility and all employees are required to act in such a way that at all times safeguards the health and wellbeing of children and vulnerable adults. Familiarisation with, and adherence to, our organisational Safeguarding Policy and Procedures, and any associated guidance is an essential requirement of all Healthwatch representatives
- Working in support of other colleagues in the organisation, as particular needs arise, as directed by the Chief Officer
- Undertaking additional duties as requested by the Chief Officer which further the aims and objectives of Healthwatch Kingston.
This person specification seeks to define a person most likely to be suited to the job of Communications and Engagement Officer. Candidates are required to meet all the essential criteria listed. E = essential criteria; D = desired criteria.
Qualifications and experience:
- Knowledge and experience of communications, public relations or journalism acquired through training to degree level or through equivalent relevant experience (E)
- Experience of writing copy, editing and proofreading for a range of audiences (E)
- Experience sourcing and interviewing people to create case studies (E)
- Experience of using coordinated social media and new media as primary tools for marketing and promotional campaigns (E)
- Experience of using analytics for website, social media, communications evaluation and reporting (E)
- A high standard of oral and written English (E)
- Ability to be self-motivated and work proactively, independently and as part of a team (E)
- Ability to develop and implement branding guidelines (E)
- Hard working, enthusiastic and creative; able to operate with a ‘can-do’ attitude based on a desire to provide people with help, support and solutions to problems (E)
- Ability to prioritise, plan and remain efficient and organised, while dealing with a range of competing demands under pressure (E)
- Awareness of the General Data Protection Regulation (GDPR) and ability to maintain confidentiality in line with policies and procedures (E)
- Knowledge of the NHS and/or social care (D)
- Ability to network and build sustainable working partnerships with other agencies (E)
- Understanding of equality and diversity principles (D)
- Understanding of safeguarding principles for vulnerable adults and vulnerable children (D).
Please download (below) and complete the Application Form (along with the Equal Opportunities Monitoring Form) and write a short Covering Letter (no more than two paragraphs) explaining why you would like to work with Healthwatch Kingston.
When completed, send the Forms and the Covering Letter (no more than two paragraphs) to email@example.com or via post to Stephen Bitti, Chief Officer, Healthwatch Kingston, Kingston Quaker Centre, Fairfield East, Kingston Upon Thames, Surrey, KT1 2PT.
- The closing date for applications is 9am on Tuesday 28 May
- Notification of interview before the end of Thursday 30 May
- Interviews will take place on either Monday 3 June or Wednesday 5 June
- Any oﬀer made relating to this post will be subject to satisfactory references, a satisfactory enhanced Disclosure and Barring Service (DBS) check and evidence of the right to work in the UK.
If you have any questions please contact Stephen Bitti, Chief Officer, Healthwatch Kingston on 0203 326 1255 or firstname.lastname@example.org